If you’ve done any research into skin care you’ve probably come across AHAs (short for alpha hydroxy acids). Lactic acid, found naturally in milk, is the AHA poster child because it wields the power of hydrokinesis. Yes, people, it can move water from one place to another. Elemental stuff.
Here’s how it works: lactic acid is a natural humectant that occurs naturally in the skin. It draws moisture in and locks it into your skin, which you means you look hydrated and fresh.
It doesn’t stop there. Lactic acid also lifts off make-up and impurities and spring cleans old skin cells. This helps softer, more luminous skin to shine through. It also clears the way for other skin-identical ingredients to penetrate to where they can be most effective.
Over time, you may also notice that scars, spots and pigmentation look lighter. Thank you, lactic acid.
But wait, there’s more. Using lactic acid regularly can stimulate collagen production, reducing the appearance of fine lines and wrinkles.
For all these reasons, we include lactic acid in our cleanser in a clinically recommended concentration of 6 percent.
Turn flawsome to awesome with lactic acid
- Deep cleanse and gently exfoliate
- Remove make-up, impurities and dead skin cells
- Increase water content in the epidermis
- Increase natural ceramides to keep moisture in
- Reveal softer, smoother, brighter skin
- Prepare your skin for powerful complexes